IM Course

Grant Baldwin – Get Inside Booked & Paid to Speak

Study Easy methods to Constantly Discover and E-book Dream Talking Engagements That Pay

What You’re Value

You will have a message you imagine in.
You will have the boldness to ship it from stage.
And with Booked & Paid to Communicate, you’ll lastly have the system you’ll want to persistently uncover worthwhile alternatives to share that message, even when…
You wrestle with how a lot to cost, the place to search out gigs, and who to contact You’ve by no means (or not often) been paid to talk You don’t have a big following, present platform, or years of expertise

Our college students have been booked and paid to talk by organizations like…

 

Should you’ve ever thought these four little phrases, you realize precisely the way it feels to be an aspiring speaker…

You may not be happy with it.

You may need resisted considering it.

You would possibly even really feel a little bit scared admitting that it’s crossed your thoughts.

I’m speaking about all of the occasions if you’ve sat in an viewers, listened to a speaker on stage, and thought…

 

“That ought to be me.”

(Different acceptable ideas embody,

“I may do this,” and “Is that this man for actual?” )

 

Pay attention, when you may have a message you’re obsessed with, these sorts of ideas don’t come from ego or delight. They arrive from the frustration of KNOWING you may have a message individuals want to listen to, however NOT figuring out precisely find out how to get it in entrance of extra individuals.

 

And each time you begin gearing your self as much as lastly get severe about pursuing extra (or your first) paid talking engagements, some mixture of the next occurs:

Your abdomen turns on the considered having to promote your self

You’re not even certain find out how to contact the mythic “determination makers” who e-book audio system within the first place

If you lastly do fireplace off a couple of scattered emails to occasion organizers you hear nothing however crickets or the occasional “no thanks”

Your day job—the one that truly pays the payments proper now—says, “Hey, bear in mind me?”

Between placing collectively a demo video and a midway first rate web site, the tech facet of issues feels overwhelming

 

In the present day, I’m going to point out you precisely what that plan is, and the way 1000’s of audio system throughout each business are utilizing it to construct thriving careers that enable them to…

Receives a commission to share a message they’re obsessed with everywhere in the world

Transition from 9-to-5 work to a profession that provides them the liberty and adaptability they crave

Complement their present enterprise with paid talking engagements (that additionally feed them a firehose of superb shoppers and prospects)

 

Hello, I’m Grant Baldwin, founding father of The Speaker Lab.

Since I began my talking profession, I’ve earned over $2 million from 500+ paid engagements everywhere in the world. I’ve finished all the pieces from closed-door workshops to keynotes in entrance of 13,000 individuals.

 

I point out these numbers for 2 causes:

You should know that I’ve really practiced what I preach (and that I’m not simply one other on-line “guru”)

Since beginning The Speaker Lab, I’ve seen again and again how attainable these sorts of career-altering numbers are for individuals in nearly each business conceivable—despite the fact that I by no means would have thought they have been doable for somebody like me.

 

Should you’ve already gotten a couple of free (or possibly even paid) talking engagements beneath your belt, you’ve in all probability heard the identical sorts of feedback I’d get from individuals at that time:

“You’ve obtained a present for this type of factor!”

“You actually ought to be a speaker.”

“I actually wanted to listen to that—thanks.”

 

The three-Step Blueprint for Touchdown Your First (or Subsequent) Paid Talking Engagement

No two talking journeys are ever fairly the identical, however if you zoom out and have a look at profitable audio system from a excessive degree, you’ll see that they persistently nailed these three steps.

 

Step #1:
Pinpoint the appropriate drawback
you may resolve.

 

The #1 mistake I see holding most audio system again is failing to establish—and clearly talk—the true drawback they will resolve.

Whether or not you’re nonetheless making an attempt to determine precisely what you need to talk about otherwise you’re an skilled speaker who’s been doing it for years, getting this proper could make the distinction between talking a couple of occasions per 12 months and several other occasions monthly.

So, how do you do it?

 

Repeat after me: Audio system who resolve issues will all the time e-book extra gigs than audio system who merely talk about a subject.

The excellent news? Should you’re talking otherwise you need to converse, there’s a 99% likelihood there are a number of issues connected to the subject/material you need to talk about.

For instance, if you happen to talk about social media, that’s nice — however what challenges does your presentation assist the viewers overcome? Asking that query would possibly lead you to one thing like, “I assist companies be extra relatable to millennials on social media.”

Considering of your matter from the “drawback” perspective is not going to solely make it sound rather more interesting to determination makers, it’ll additionally provide help to make the presentation extra compelling!

 

For instance, “Motivated leaders who need to go away an impression” will not be a selected sufficient target market (until you’re Oprah Winfrey or Gary Vaynerchuk).

Should you attempt to converse to everybody, you’ll find yourself talking to nobody.

Profitable audio system have a well-defined viewers in thoughts, which not solely strengthens their content material—it additionally makes discovering paid talking alternatives a lot simpler.

To construct on the earlier instance, “I assist actual property companies be extra relatable to millennial shoppers on social media,” goes to make discovering and attracting paid alternatives a lot simpler than concentrating on ALL forms of companies.

After all, it’s doable to get too particular.

I prefer to name it nicheing your self into nonexistence—arising with an issue that both not sufficient individuals have, or that’s not really an issue within the first place.

For instance, “I assist realtors who promote tiny homes and yurts be extra relatable to millennial shoppers on social media,” miiiiiight not have a sufficiently big market to assist a talking profession fairly but.

 

 

Some of the irritating issues you may cope with as a speaker is figuring out you resolve a invaluable drawback, however NOT figuring out find out how to describe it in a means that clicks with occasion organizers and determination makers.

Let’s return to our earlier instance: “I assist actual property companies be extra relatable to millennial shoppers on social media.”

You KNOW that producing higher social media outcomes can resolve invaluable issues for actual property companies…however what if each time you point out social media to a possible consumer they are saying, “We don’t rent audio system to speak about that”?

As an instance the answer for you, let me present you an instance from my very own profession…

 

What This Step Seems Like in Motion:

Early in my talking profession, I wished to talk to highschool audiences about private finance. On paper, it made a lot sense:

I used to be obsessed with private finance as a result of my spouse and I had simply gotten out of debt.

Highschool college students be taught virtually nothing about private finance at school.

Everybody understands why it might be helpful for highschool college students to study private finance.

 

However there was one large drawback: each college I talked to had zero curiosity in reserving private finance audio system. It simply wasn’t one thing they have been used to hiring audio system to speak about.

However once I requested what they did rent audio system to speak about, I persistently heard the identical response:

“Nicely, we often search for audio system who can assist college students transition to varsity or life past faculty.”

Ding ding ding! That was precisely what my private finance discuss would assist college students do. I simply wasn’t talking the identical language once I described it to directors.

All I wanted to do was align the issue I wished to resolve with the issue faculties wanted to resolve. I created a chat constructed round serving to highschool college students transition to varsity that featured private finance as a serious chunk of the presentation.

After that, getting booked was by no means an issue.

 

Step #2:
Discover the people who find themselves
desperately looking for solutions
to that drawback.

 

When you’ve pinpointed the issue you may resolve, the following problem turns into discovering the people who find themselves searching for options to that drawback.

Sadly, that is the place most individuals make one other large mistake. As a result of there are two sorts of individuals you may go searching for at this level:

  • People who find themselves searching for any kind of answer to the issue you resolve.
  • People who find themselves searching for audio system they will pay to be the answer to the issue you resolve.

This sounds apparent, but it surely’s a critically essential distinction to make…

It’s a lot simpler to get booked and paid to talk by a corporation or occasion that already hires audio system than it’s by one which doesn’t.

Getting distracted by Group #1 is how you find yourself spending per week exchanging emails with a scholar group at your native faculty solely to find they don’t even have a funds for paying audio system.

However if you begin specializing in discovering Group #2, you’ll rapidly be taught 2 issues:

  1. Should you’ve pinpointed the appropriate drawback, paid talking alternatives are NOT troublesome to search out.
  2. Your competitors for these paid talking alternatives is commonly not practically as intimidating as you suppose.

 

What This Step Seems Like in Motion:

 

When BPS scholar Harjot Singh began searching for occasions within the healthcare area, he was intimidated for causes you’re possible conversant in:

What if he couldn’t discover the appropriate occasions?
What if nobody paid to e-book audio system like him?
What if he was miles behind the competitors?

However look what occurred when he adopted the step-by-step methods for uncovering talking leads we train in BPS:

 

Breakthrough #1:
He realized that “occasions weren’t onerous to search out.”

 

Breakthrough #2:
He now appears like he “can pitch to the very best occasion planners.”

If you put within the work to pinpoint the appropriate drawback to resolve, discovering the individuals who pays so that you can resolve that drawback comes down to easily figuring out the place to look—which is precisely what we present you find out how to do inside Booked & Paid to Communicate.

 

Step #three:
Current your self as the proper answer to that drawback (even if you happen to’re not referred to as the go-to “knowledgeable” in your discipline but)

Convincing the appropriate individuals that you just’re the appropriate particular person for the job will not be about being salesy.

You don’t have to remodel your self right into a used automobile salesman and go into “closing” mode. You don’t must roll out a laundry checklist of accomplishments and business accolades.

Should you’ve finished Steps 1 and a couple of correctly, you solely want two issues to persuade determination makers you’re the appropriate particular person for the job:

 

A fundamental demo video.

Not a bestselling e-book. Not a YouTube channel with 1000’s of subscribers. Not a made-for-TV film that was impressed by your life story.

In case you have a fundamental web site and demo video (and I can present you precisely find out how to put these collectively, even you probably have no tech expertise and no footage of your self talking) reserving paid talking gigs comes down to easily constructing relationships.

Which suggests you may lastly give attention to simply being your self as an alternative of worrying about having to “promote” your self.

 

What This Step Seems Like in Motion:

When Andrew Dawson began sending chilly emails to determination makers after enrolling in BPS, he didn’t have a bunch of fancy advertising supplies. All he had was a hyperlink to his web site that he included in his electronic mail signature. Right here’s what occurred, in his personal phrases:

 

The Plan You Have to Keep Targeted and Generate Outcomes:

There are few issues that hit you with extra “What am I imagined to do now?” moments than rising your talking profession.

That’s why BPS maps out each step you’ll want to take, from fine-tuning your matter and making a magnetic presentation to figuring out worthwhile talking alternatives and sending the proper outreach emails to determination makers.

You’ll get a complete library of actionable video classes that stroll you thru each crucial milestone on the trail to filling your calendar with paid gigs.

You’ll additionally get the hidden advantages that comes with having this sort of plan:

The main focus you’ll want to tune out distractions and the boldness that comes from figuring out you’re taking the appropriate steps as an alternative of simply guessing your means by way of confusion.

 

The Suggestions You Have to Make the Proper Changes:

You’ll not solely be capable of join with fellow BPS college students for suggestions and accountability in our personal BPS Insiders Fb Group—you’ll even have direct electronic mail entry to our crew of coaches so you will get the sort of 1:1 steering and mentorship that may shave years off your studying curve.

All of our coaches at The Speaker Lab are actively getting paid to talk proper now, so that you gained’t be getting steering from anybody on the sidelines. You’ll be getting it from skilled audio system who know what’s working as a result of they’ve finished it.

 

The Assets That Save You from Reinventing the Wheel:

You shouldn’t should burn invaluable time making an attempt to determine find out how to construct the proper speaker web site, piece collectively a standout demo video, or draw up a bulletproof contract.

After serving to 1000’s of scholars create all of these assets, we’ve realized what works and what doesn’t.

That’s why BPS comes with a vault of plug-and-play templates, outlines, and examples you should use to rapidly create top-quality assets that present determination makers you’re not an newbie.

If you enroll in BPS, you’ll get instantaneous lifetime entry to all 5 video modules which might be every devoted to a selected step of what we name the Speaker Success Roadmap:

 

Module 1:

Choose a Downside to Remedy

 

Whether or not you’re simply getting began or have been talking for years, zeroing in on the appropriate drawback to resolve for the appropriate viewers and business will make a dramatic distinction in how a lot (and the way ceaselessly) you’re paid to talk.

The teachings and assets on this module will forestall you from spending years combating an unimaginable battle making an attempt to get booked for subjects that don’t have an present (or paying) market.

By the tip, you’ll know…

  • Easy methods to nail the stability between what you need to talk about and what shoppers are keen to pay for
  • Easy methods to use the “Talking Trade Matrix” to find out which industries you’re finest positioned to pursue proper now (and going ahead)
  • The most important errors audio system make when choosing their matter / drawback to resolve
  • three actionable methods for uncovering subjects that occasions are dying to rent audio system for
  • Easy methods to craft a subject / drawback (or tweak an present one) so it that passes all three exams of “The Subject Trifecta”

 

Module 2.

Put together Your
Discuss

It’s apparent that delivering an excellent discuss can go a good distance in getting you extra paid alternatives. However how do you really create one?

What particular actions can you’re taking to fine-tune an present presentation that’s “fairly good” and remodel it into one thing unforgettable?

The teachings on this module are devoted to exhibiting you find out how to create keynotes, workshops, and seminars that may captivate your viewers and encourage occasion organizers to present you referrals and repeat bookings.

 

By the tip, you’ll know…

  • The variations between keynotes vs. workshops vs. seminars (together with why some pay greater than others and which forms of content material it is best to put together for every to maximise your alternatives)
  • Easy methods to promote from stage with out annoying your
    consumer or viewers
  • Easy methods to create a “menu” of displays that may open up your core matter to a larger variety of audiences and occasions (with particular examples)
  • Easy methods to write easy, one-paragraph descriptions of your displays that may immediately seize the eye of determination makers and occasion organizers
  • Easy methods to craft a subject / drawback (or tweak an present one) so it that passes all three exams of “The Subject Trifecta”All of the nitty gritty particulars on what makes an awesome discuss vs. a mediocre one (together with construction, when it is best to and shouldn’t use slides, find out how to customise 5-10% of your discuss to make it match totally different settings, and extra)

 

Module three.

Set up Your self
because the Knowledgeable

I’ve already talked about greater than as soon as that you just do NOT should be the world’s main knowledgeable in your discipline in an effort to receives a commission to talk.

You do, nonetheless, must display some degree of experience . And so long as you realize sufficient about your matter to ship displays that interact your viewers, belief me—you may have greater than sufficient experience.

However none of that may matter if you happen to don’t know find out how to correctly talk your experience to determination makers. And the 2 greatest items you want in an effort to do which might be a rock-solid web site and a compelling demo video. The teachings on this module present you precisely find out how to create each (or enhance your present ones).

 

By the tip, you’ll know…

  • Easy methods to create a speaker web site that may wow your prospects (even you probably have no tech expertise and little to no funds)
  • The 6 parts your web site MUST have if you would like shoppers to take you critically (and find out how to rapidly create every of them)
  • What prospects DO and DON’T need to see in your demo video
  • Easy methods to shoot and edit a killer demo video even you probably have no footage of your self talking, no fancy gear, and no video expertise
  • All of the instruments and assets you should use to get professional-quality advertising and branding materials at a fraction of the everyday value (and generally even free)

 

Module four.

Purchase Paid
Talking Gigs

Should you’re like most audio system, that is the half that feels the murkiest to you—discovering one of the best paid alternatives and taking concrete steps to truly e-book them.

Even seasoned audio system who really feel 100% assured and cozy on stage typically really feel at a loss in the case of reaching out and successful over determination makers. You don’t need to say the mistaken factor. You don’t need to come off overly salesy. And to prime it off, you don’t even know the place to look.

That’s why we made this essentially the most in-depth module in the complete course. As a result of so typically the one cause audio system don’t really feel assured of their skill to land extra paid gigs is as a result of they merely lack the appropriate data.

 

By the tip, you’ll know…

  • Easy methods to flip Google right into a lead era machine for superb talking gigs
  • Easy methods to generate high quality referrals from different audio system in your business/area of interest
  • Easy methods to get a spot in a speaker showcase and maximize the variety of alternatives it generates
  • three straightforward methods to generate new referrals each time you converse
  • Easy methods to electronic mail potential talking shoppers with out sounding awkward or pushy (I stroll you thru REAL examples from precise emails which you can customise in your personal outreach)
  • If you SHOULD and SHOULDN’T converse free of charge (and find out how to leverage your free talking gigs into paid ones)
  • Every thing you’ve all the time wished to learn about talking charges (together with what it is best to cost, what you may count on to make if you happen to’re newer to talking, and the incomes potential of every main business)
  • Easy methods to create a price construction with totally different choices/packages (and why it is best to all the time do that as an alternative of simply quoting one price)
  • Precisely what your talking contract ought to appear like (and why it is best to all the time name it an “settlement” as an alternative of a “contract”)
  • The one follow-up electronic mail it is best to all the time ship after quoting your price to a prospect (this alone will enhance your shut charge)
  • How and when to barter your price

Every thing it is best to (and shouldn’t) say throughout consumer telephone calls if you wish to begin listening to “sure” extra typically

 

Module 5. Know When to Scale

Studying find out how to persistently booked paid gigs is one factor…however how do you construct a wholesome, thriving enterprise round your self as a speaker as soon as momentum begins to develop?

Whether or not you need to converse full time or on the facet, understanding find out how to scale as your success will increase will provide help to construct a sustainable income engine with out getting overwhelmed or burned out. From enterprise fashions to taxes and money movement, Module 5 walks you thru all the main points that make the distinction between hobbyists and professional audio system.

 

By the tip, you’ll know…

  • Easy methods to generate extra income from talking alternatives by promoting providers, merchandise, or promotional alternatives to your shoppers
  • Finance 101 for a 6-Determine Talking Enterprise: You’ll get an inside have a look at find out how to handle your money movement, keep away from pricey tax errors, and correctly construction what you are promoting
  • The chance-free components for transitioning to full-time talking (so you realize when and find out how to make the transition with out jeopardizing your funds)
  • Easy methods to obtain Highway Warrior Standing (AKA my actual system for having the simplest and least demanding journey expertise doable—you’ll be taught all the pieces from what to keep away from when reserving journey to find out how to maximize rewards factors and extra)
  • The reality about Speaker Bureaus—what they’re, what they aren’t, and find out how to decide in the event that they’re a superb match for you

 

LIFETIME Entry to the BPS Insiders Non-public
Fb Neighborhood + LIVE Month-to-month Q&A Calls

And if getting my direct suggestions from our crew of coaches at The Speaker Lab isn’t sufficient, you’ll even have entry to over 1,300 fellow audio system (together with me) contained in the premium BPS Insiders neighborhood on Fb!

Not like so many different “premium” Fb teams, you’ll not discover any instances of “the blind main the blind” right here. Not solely is the complete Speaker Lab crew lively in the neighborhood, however so are all of our most profitable college students, who know firsthand find out how to use the BPS system to develop your talking enterprise.

However as an alternative of simply speaking about it, let me take you backstage and really present you what the interplay appears to be like like contained in the group.

Try this instance from BPS scholar Lea Pica. She got here to the group with a query about her talking enterprise:

 

Did you discover the extent of confidence this sort of particular person suggestions evokes?

If you KNOW you’re not guessing, taking motion turns into 100x simpler. And hear, when you will not be able to ask superior questions on upcharging for worldwide journey like Lea, that doesn’t imply you gained’t discover assist! On a weekly foundation, BPS college students get assistance on all types of subjects like:

  • Speaker web site suggestions
  • Demo video suggestions
  • How a lot to cost for a talking engagement
  • How to reply to an electronic mail from an occasion planner
  • Easy methods to negotiate for a bigger price
  • Whether or not a possible talking matter sounds compelling or not
  • One of the best methods to leverage a free talking alternative
  • And Extra…

 

You’ll additionally be capable of attend our LIVE Month-to-month Q&A Calls, which provide the likelihood to get your questions answered in real-time by our crew of coaches and talking consultants. And if you happen to can’t attend reside, no worries—you’ll have entry to our full archive of recordings so you may compensate for all of the actionable methods and recommendation that get lined on the calls.

No matter problem you encounter, you’ll have a complete neighborhood of seasoned audio system there to speak you thru it.

If you enroll in
Booked & Paid to Communicate,
you get instantaneous entry to…

  • All the Booked & Paid to Communicate Coaching System
  • 12 Months of E mail Consulting with The Speaker Lab Group
  • LIFETIME Entry to the Non-public BPS Insiders Fb Neighborhood + LIVE Month-to-month Q&A Calls
  • The BPS Vault — E mail scripts, speaker contracts, and all our inner checklists/paperwork
  • 12 Superior Coaching Periods w/ In-Demand Audio system
  • 12 BPS Implementation Case Research

 

See how Erick Rheam used BPS to generate cash in talking years throughout his first 12 months and  in his second (all whereas working a full-time job):

 

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